Ideation
I found my initial inspiration from the wave of very technical garments that had high utility, versatility, and dystopian-like qualities. Although this style translates well into sportswear, I evaluated its compatibility with golf wear.
A common look on the course was overstuffed pockets. Here I propose a pocket that isn't placed on the curve of the rear. It prevents three problems; appearance, easy access, and an unrestricted swing.
Revision
It was important to understand our target consumer. In reality, the average and professional golfers don't dress in very fashion-forward ways. From here, I grounded my design in golf and what the athletes actually need. I made sure that the form followed function.
What works for Golf?
What is functional for Golfers?
What is necessary in a Golfer's uniform?
What has Potential?
What can be made?
Development
Taking inspiration from fashion to introduce aesthetically pleasing and functional seams to my design.
How can the 3-stripes be seen on Television and in tournaments?
Logo placement that works with the swing of our top athletes.
I found womenswear to be a driving force in pushing golf fashion forward. The use of UPF sleeves and mock necks had a similar place in high fashion, so I gathered inspiration to create a functional uniform that works on the course and is still fashion-forward.
Courreges
Helmut Lang
Y-3
Finalization
Communicated construction in tech packs using adobe illustrator.
Pattern Development comparing Portland HQ (top) and personal CLO3D (bottom) patterns.
